Word of Mouth Works

Crowds form around the live auction.

This week the publicity committee for the Corndog Kickoff met to talk strategy for promoting the Kickoff in 2010.  We’re always looking for new and creative ways to get the word out about what a fun event the Kickoff is and encourage people to attend.

This year’s theme, “Building a Blue Ribbon Tradition” will allow us to talk not only about the Kickoff, but also about the work the Blue Ribbon Foundation has done in raising money to not only preserve the historic buildings on the Iowa State Fairgrounds but to build new ones as well. While the Kickoff is a fun event, with lots of food and entertainment, the ultimate goal is to raise money for the Foundation. This is the core of what we’re about and we don’t want to lose sight of that goal.

That being said, though, the Kickoff is FUN and we want to share the fun with Fair lovers everywhere! We’re coming up with some new ideas including more video clips and more opportunities to get out into the community, so look out for us!

Do you love the Kickoff? Tell your friends! While all of our promotional activities are important, I think that the best way for us to get the word out is to have you tell your friends, who tell their friends, who tell their friends! It’s all about word of mouth! You are an important part of our publicity efforts. We like to think that we put on an event that gets people excited about not only the Fair but about supporting the Foundation and our increasing attendance proves this!

So this year, when you bring your friends to the Kickoff, enjoy a corndog, ride the skyglider and watch the fireworks. Don’t forget, though, to bid on the packages or spin the spinwheel or buy a centerpiece! All of the money raised goes to improve the Fairgrounds, a cause that I think we all can agree on!

Ringmen call out bids during the live auction.

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